For this year’s next Super Bowl on February 2nd, 2020 in Miami at Hard Rock Stadium, Toyota has decided to make a 60-second commercial that will showcase the all-new 2020 Highlander. This spot marks the launch of the largest Highlander vehicle campaign, which will run until mid-July 2020. The Highlander is currently the best-selling model in the mid-size SUV segment, and there is no better way to launch the marketing campaign for the fourth generation of this benchmark SUV than featuring it on the most watched televised event of the year, underlined Ed Laukes, Group Vice President, Toyota Marketing, Toyota Motor North America.
Vert la Rive-Nord dealership, a winning combination of Toyota St-Jérôme and Toyota St-Eustache, specializes in Toyota hybrid and electric vehicles, and both are happy to talk to you about the all-new 2020 Highlander hybrid SUV.
The 2020 Toyota Highlander: A Benchmark in its Segment
In 1997, Toyota introduced hybrid technology to the world with the Prius. Today, there are more than 13 million hybrid drivers in the world. As a leader in the hybrid vehicle market, we have perfected our cars to achieve an unparalleled range of hybrid models suitable for all lifestyles.
In 2020, the range of hybrid vehicles is only increasing and, with the 2020 Highlander Hybrid, the driver can only rejoice to enjoy the best of both worlds. This stately designed midsize SUV combines two energy sources: a gasoline engine and an electric motor. The 2020 Toyota Highlander is an electric hybrid vehicle, which means that the electric motor can operate on its own as well as in conjunction with the gasoline engine. In the end, this SUV produces significantly less CO2 emissions than other conventional vehicles. If you’re in town, you can drive up to 50% of your travel time in electric mode.
The first Highlander plug-in hybrid SUVs built on Toyota’s revolutionary platform for the new global architecture (TNGA), the 2020 Highlander have several advantages over the previous generations. They benefit from improved performance, particularly increased agility on the roads and turns, as well as unprecedented driving quietness.
The TNGA platform gives the Highlander a more powerful posture with a modern, refined silhouette enhanced by a sporty body style designed to be as admirable as it is functional. The attention paid to all design elements, from pronounced rear wing flares to the details of the mirrors and taillights, contributes to the vehicle’s aerodynamic efficiency in reducing wind noise while improving its stability and its energy efficiency.
Beneath the hood is a 2.5-litre, four-cylinder engine with a combined 243 horsepower and Nickel-metal hydride long-lasting batteries. They are also compact enough to fit under the rear seat without encroaching on the cargo compartment or passenger space. The fuel efficiency of this all-new hybrid system has been improved by 19% over the previous generation model, which does not prevent it from developing almost as much power as the new conventional gasoline Highlander. Finally, all 2020 Highlander Hybrid models give drivers more confidence thanks to the all-wheel drive.
Inside the Highlander, the technological equipment shows how innovative the solutions advanced by the Japanese manufacturer are, including the largest multimedia screen in the segment measuring 12.3 inches. In addition, comfort predominates with its heated and adjustable seats, cold weather heating steering wheel, 360-degree camera and state-of-the-art Toyota Safety Sense 2.0 safety systems and good legroom in the second row of seats. In short, versatility, design, power and a distinctly energy-efficient concept make the 2020 Highlander Hybrid the best mid-size SUV on the hybrid market. Toyota marks another point in the sustainable development of the planet.
Vert la Rive-Nord: A Model with a Bright Future!
When two car dealerships of the same brand join forces to show the world what is emerging in terms of new road mobility, it is a sign of great maturity, but it is also a spectacular step forward for the future. Vert la Rive-Nord allows itself this boldness, knowing full well that it acts for the good of the planet. Discover the full range of hybrid and electric vehicles in Saint-Jérôme and Saint-Eustache on Montreal’s North Shore, near Laval and the Laurentians, and leave with a brand new 2020 Toyota Highlander Hybrid.