The adage says that there is strength in numbers, and in the case of the Toyota cousins, Patrice and William Vialle, this formula suits them like a glove as they have been able to benefit so much from one another. In business since 1969 and 1981, they know their trade inside out and take every opportunity to show us their know-how and determination in the automotive industry.

Vert La Rive-Nord in Saint-Jérôme and Saint-Eustache is the quintessence of this alliance between members of the same family, where Toyota hybrids now find themselves side by side under the same banner. These hybrid vehicles were designed to help you get the most out of your driving, and they allow you to do more for the environment.

Toyota St-Eustache and St-Jérôme Toyota: United We Stand!

Cousins Patrice and William not only belong to the same family. They have shared a passion for automobiles for decades now and put their best foot forward for their clients. In fact, this passion for vehicles, including the plug-in hybrid car, is transmitted so easily that work teams quickly become contaminated by this overwhelming enthusiasm.

This simple way of sharing their love for Toyota vehicles, SUVs and trucks, is based on the way they testify to the quality, reliability and durability of Toyota products. For the cousins, driving no longer holds any secrets, but the craze for Toyota vehicles has remained strong since 1969 and 1981. Not a day goes by without the cousins enjoying sharing their automotive experience, refining their way of doing things, improving the customer experience, motivating their teams of advisors and technicians on site, and receiving and talking to customers.

As they have become hybrid vehicle experts, they finely explain the roles played by the two engines, the gas engine and the electric motor, how to use both, the durability of the hybrid batteries, how to recharge them while driving and the benefits for the environment. Customer interaction is based on close relationships. The cousins are owners who come out of their offices and get on the floor to meet the customers. Accessible and present are not just words to impress the gallery, but a reality that is lived every day at Toyota St-Eustache and St-Jérôme Toyota, Vert La Rive-Nord.

For decades, the cousins have emphasized added value and have focused on listening to and involving the team in the success of the company. They know that the customer experience is not limited to offering good customer service, but also and above all, to ensuring that throughout the purchase, lease and after-sales service process, the customer remains at the centre of all the company’s endeavours. This chain is important to Patrice and William Vialle, who make sure that each of its links is well oiled.

In short, the cousins represent a family business and it is also a strategic alliance in the face of the major trends observed in the context of climate change. Vert La Rive-Nord is the first business model in Quebec in the field of hybrid vehicles of the same brand. By combining their strengths, the cousins are not only succeeding in creating added value in the automotive industry of tomorrow, but also forging strong ties on the environmental front. They see hybrid vehicles as a great alternative to conventional vehicle powertrains, and their contribution has the potential to create a snowball effect nationally and globally.

Vert La Rive-Nord, an Innovative Model!

Nowadays, it is rather rare to see two dealerships of the same banner joining forces and promoting the vehicles of tomorrow. Patrice and William Vialle have been in business for a long time and they know how to look forward to the future. By joining forces and selling Toyota hybrid vehicles under the same banner in Saint-Eustache and Saint-Jérôme, they are developing a new business model and giving consumers advantageous options.

Come and meet the cousins today. Book a road test for one of our Toyota vehicles (cars and SUVs) in Saint-Jérôme or in Saint-Eustache, near Blainville, Sainte-Thérèse and just minutes from Laval. We look forward to seeing you!